Start with indexation and structure

Before keyword expansion, make sure search engines can crawl and understand your priority pages.

Essential technical checks

• Canonical and metadata consistency.
• Clean internal linking between core service pages.
• Fast page rendering and mobile stability.

Content architecture

Create topic clusters that map to user intent stages: awareness, consideration, and decision.

Reporting discipline

Track organic landing pages, assisted conversions, and engagement depth to connect SEO work to pipeline impact.