One page, one job

A landing page should support one primary action. Multiple competing outcomes dilute conversion.

Conversion-critical sections

1. Clear outcome-focused headline.
2. Specific proof and credibility signals.
3. Objection handling.
4. Single CTA path with low friction form.

Design principles

• Use visual hierarchy to guide attention.
• Keep copy concise and concrete.
• Remove unnecessary navigation and distractions.

Optimization loop

Run weekly tests on headline angle, offer framing, and form friction. Keep learning cycles short.