Define decisions before dashboards

The right analytics setup starts with business questions, not chart preferences.

Minimum viable tracking model

• Event taxonomy aligned to funnel stages.
• Conversion definitions agreed across marketing and sales.
• Source attribution rules documented and versioned.

Common failure points

• Inconsistent event naming.
• Duplicate tracking scripts.
• No QA process for production updates.

Keep confidence high

Audit implementation monthly and treat analytics quality as a product reliability metric.